It seems not long ago that I left behind the world of special events and entered the realm of social media. After more than a decade of work in event planning, donor relations, writing, and marketing inside and out of higher education, I was given a new direction. While a total shift in career focus might unsettle some, it’s exactly this sort of challenge that I enjoy most–I absolutely thrive on “new.” Give me something new to learn, let me create a plan or implement a strategy, and watch me go. Whether the result is success or failure, the opportunity to try new things is essential to my professional and personal growth.
I’ve quickly learned that social media is an evolving, growing, interactive, living thing that allows brand new kinds of connection. Communication as we know it will never be the same. Every one of us in this field has the chance to be on the cutting edge of new applications and technologies that are emerging and developing every day. And I think it’s fascinating.
My immediate social media marketing purview lies within higher education. The deeper I get, though, the more I find lessons everywhere I look. By day I’m the New Media Communication Specialist for a public university. By night I am a graduate student pursuing an MBA. In between you’ll find me here. There is always something new to say about social media, web, and marketing as they relate to higher education and the world at large. This is my contribution to the conversation.
